SOFICO, a leading provider of software for automotive finance, leasing, and mobility, has unveiled a new brand identity to mark a major milestone in its evolution into a global technology platform partner. The rebranding, which introduces the new brand promise “Software driving mobility,” signals a shift from being a traditional software provider to a forward-facing enabler of global automotive finance solutions.
CEO Gémar Hompes described the new look as “more than a new look—it’s a symbol of who we are today and the innovation we’re driving into tomorrow.” He added, “We’ve evolved from a trusted software provider to a global technology enabler for automotive finance. Our new identity reflects that growth while honouring the legacy and expertise that brought us here.”
Growth and Strategic Investment
The rebrand follows a period of significant acceleration for SOFICO, including:
- International expansion with new offices in the United States, Portugal, and Spain.
- Relocations to larger premises in Germany and the Netherlands.
- A new UK location planned for later in 2025.
- A substantial increase in headcount, bringing the team to over 600 employees across 13 countries.
This global expansion is backed by new financial investment and is aligned with the company’s strategic product roadmap to scale and enhance the SOFICO Miles Enterprise platform—its flagship contract management solution.
Product Evolution: Miles Enterprise
The company has invested heavily in the continued development of SOFICO Miles Enterprise, including the launch of the SOFICO Miles Retail Modules. These product upgrades are designed to:
- Accelerate time-to-value for customers.
- Improve scalability and flexibility.
- Streamline core functions such as transaction processing and data handling.
- Enable faster and more adaptable implementations.
SOFICO is also broadening its market reach beyond traditional automotive finance. The company recently signed its first customer in the equipment leasing sector and is strengthening its capabilities in truck leasing—a segment that continues to grow as global fleets evolve.
Chief Commercial Officer Michael Deroost said, “Our new brand reflects the challenges and opportunities our customers are navigating. As the industry evolves—toward electrification, digital onboarding, and embedded mobility—SOFICO is providing the software that enables our customers to lead that change.”
A Brand Powered by People
The new brand identity supports not only product and market evolution, but also SOFICO’s internal culture and employee value proposition. According to Chief People Officer Tim Van Daele, the rebrand is “a signal to our global team and future colleagues that SOFICO is growing with purpose—while staying true to who we are.”
“Our brand is powered by our people,” said Van Daele. “It reflects the ambition, expertise, and values we bring to every partnership.”
SOFICO’s people-first culture and global mindset are now encapsulated in a more modern, enterprise-ready brand expression—designed to inspire both current and future staff and signal its direction to customers and partners.
What’s Next?
With its expanded workforce, enhanced product suite, and renewed visual identity, SOFICO is setting the stage for continued growth and deeper industry impact. The company’s ambition to support the shift to mobility-as-a-service, digital vehicle finance, and electrification aligns with the demands of fleets, leasing providers, and OEMs navigating new business models.
To learn more about the new branding and explore the company’s evolving identity, visit: www.sofico.global
