Car dealerships didn’t start 2020 very well and COVID restrictions sent new car sales into a downward spiral. Though not all brands were impacted the same with BMW Group Australia achieving significant sales success in June with a record-breaking result for BMW and strong growth across its portfolio of brands.
In June BMW sold 3,307 vehicles which marks an all-time monthly sales record for the premium German carmaker in the local market. This figure was also up 32 per cent in a market down 6.4 per cent and marked the third month in succession BMW has outperformed the industry despite adverse market conditions. BMW also posted 26 per cent growth in Q2 on Q1 2020 despite the COVID-19 crisis.
Model highlights for BMW in June included double digit percentage increases for X1, X6 and X7, while X4 also saw a nine per cent increase. The BMW X line-up – ranging from X1 to X7 – continues to perform strongly for the brand, accounting for 62 per cent of the overall sales mix. Sales of the multi award-winning BMW 3 Series sports sedan were also up 33 per cent.
BMW M vehicle sales additionally saw a rise and confirmed Australia’s position as one of the strongest markets in the world for the high performance division.
The iconic MINI brand finished June with 450 sales, which marked a stunning 49.5 per cent increase on last year. Dynamic product including the all-new fully electric MINI Cooper SE and the high performance MINI JCW GP are set to further boost future MINI volume with all units sold out for the year.
The motorcycle division of BMW Group Australia, BMW Motorrad, performed strongly despite a difficult market with an 8.4 per cent uplift in sales.
BMW Group Australia CEO Vikram Pawah said the result was highly impressive in an industry impacted by a global pandemic.
“This fantastic achievement underlines that our amazing product across the entire portfolio of BMW Group brands is hitting the mark with customers while also highlighting the incredible efforts from our dealer network,” Mr Pawah said.
“I am proud and delighted that 15 dealers achieved new records in June, 37 dealers recorded growth on June 2019 and 23 dealers outperformed the premium segment trend with impressive double digit percentage growth.”
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