UK-based vehicle safety technology company Wheely-Safe has announced the creation of a dedicated regional business, Wheely-Safe Pty Ltd, to oversee customer engagement, distribution and technical support across Australia and New Zealand.
The new entity will be led by George Priest, appointed Director, who will manage all current and future business in the region including enquiries, orders and aftersales support.
According to Gary Broadfield, Group Managing Director, “This strategic expansion enables us to provide localised service and support, ensuring we’re closer to our customers in the ANZ region. It marks a key milestone in our commitment to long-term growth and customer success in emerging markets across the Southern Hemisphere.”
Technology designed for fleet risk management
Wheely-Safe already protects hundreds of fleets across the UK and Europe with its award-winning safety solutions:
- Wheel loss detection – sensors mounted in a bracket straddling two wheel nuts raise alerts at the first sign of movement.
- Hub temperature monitoring – the same sensors track heat build-up around brakes and hubs, helping prevent failures and fire risks. This is particularly relevant to Australia’s hot climate and long-haul operating conditions.
- Tyre pressure monitoring (TPMS) – valve-stem mounted sensors detect pressure loss. Research shows that one-third of roadside breakdowns are tyre-related, with 90 per cent linked to pressure issues.
The latest generation system transmits data not only to the driver in-cab but also back to fleet managers, enabling real-time monitoring, faster response to issues, reduced downtime and improved compliance records.
Local presence matters for fleets
While the UK team will retain a strategic role, Wheely-Safe Pty Ltd brings greater agility to the ANZ market. Localised support is expected to streamline:
- Installation and training across diverse vehicle types.
- Warranty and service turnaround times, reducing administrative delays.
- Integration with fleet management systems, ensuring tyre and hub alerts can feed into existing telematics or maintenance processes.
For fleets managing Chain of Responsibility obligations (vehicles over 4,500 kg GVM), documented controls for wheel security, tyre pressure and brake health supported by timestamped alerts could strengthen compliance evidence and reduce the risk of roadside incidents.
More Stories Like This
- VicRoads Business Plates Give Victorian Fleets a New Branding Opportunity
Victorian businesses can now turn every fleet vehicle into a mobile brand asset with the launch of VicRoads Business Plates, a new personalised number plate product designed specifically for organisations of all sizes. The new offering follows years of demand from the business community and brings Victoria into line with other states where branded number - BYD Says Fleet Is a Long-Term Play, But Is It Ready for the Challenge?When BYD executives declared at the launch of the Shark 6 Cab Chassis that fleet would be a major growth area for the brand, it raised an obvious question among fleet buyers: is this a genuine long-term commitment, or simply the next stage of a rapid sales growth strategy? In an exclusive interview following the
- Ford Expands Ranger Range to Protect Market Leadership and Resale ValuesFord Australia is taking a deliberate approach to growing Ranger sales in 2026, using a broader range of variants, powertrains and price points to attract new customers without compromising the model’s strong position in the market. Speaking at the launch of the MY26.5 Ford Ranger and Everest, Ford Australia Marketing Director Ambrose Henderson said the
- From Supplier to Partner: What Fleet Managers Expect From Service ProvidersFor many Fleet Managers, the relationship with service providers has changed significantly over the past decade. Where once suppliers were selected primarily on price or availability, today’s fleet operations require partners who understand the operational pressures, safety responsibilities, and service expectations that come with managing vehicles and drivers. This shift reflects a broader trend across
- BYD Targets Top-Three Finish as Growth Accelerates Across Australia and New ZealandBYD Australia and New Zealand has set its sights on becoming one of the country’s top three automotive brands as rapid growth in electric and plug-in hybrid vehicle sales continues to reshape the local market. Speaking at the launch of the BYD Shark 6 Cab Chassis and Shark 6 Performance, Chief Operating Officer Stephen Collins
