Fleet Auto News is conducting surveys on several fleet management topics and sharing the results with our readers. They are short and only take two minutes to complete. The questions are based on feedback from readers and things the FAN team have been asked over the years.
Here’s how to find the results from our other surveys.
In this survey we found that the fleet industry favours a one-stop-shop model which outsources the First Notification of Loss (FNOL) and claims management so someone else can deal with the paperwork created by accidents.
Fleet Branding and Signage
Fleet Auto News conducted a survey with readers to find out if using fleet cars as mobile billboards, by branding them with company logos, works to create awareness of the brand and business. The answer is YES!
Marketers generally have two jobs – 1) Create a need for the product/service; 2) Get the customer to choose their brand over a competitor. Vehicle branding can help achieve both objectives. And this is why the majority of respondents (78%) in the survey believe Marketing and Sales should control vehicle branding.