At this year’s Mobility Live Australia event in Sydney, Netstar showcased a powerful lineup of new products designed to make fleet management simpler, smarter, and more cost-effective. From AI-powered dash cams to the all-new STARtag range of low-cost asset trackers, the company demonstrated how telematics is evolving to meet the needs of modern fleet and logistics operations.
Introducing STARtag: Smart, Scalable Asset Tracking
Netstar’s STARtag family of devices is purpose-built for organisations looking to track a wide range of non-powered assets — from toolboxes and pallets to cages and high-value shipments.
“We’ve just launched a new range of low-cost asset trackers — the StarTag devices,” explained Nuno Marques, Netstar’s Head of Product and Marketing. “They come in a range of shapes and sizes, with different battery lives depending on what customers need.”
The STARtag range includes several compact form factors:
- STARtag Sticker – an ultra-thin adhesive tracker with around 60 days of battery life, ideal for short-term monitoring of parcels or temporary shipments.
- STARtag Card – a credit-card-sized tracker with a two-year battery life, suited for equipment and containers that move frequently.
- STARtag Pulse – a heavy-duty version offering up to five years of battery life, perfect for long-term tracking of assets such as trailers or large equipment.
Each device connects seamlessly to Netstar’s telematics platform, providing real-time location updates, motion alerts, and geofence notifications. The system helps fleet and logistics managers reduce loss, improve asset utilisation, and maintain visibility across large operations — even when assets don’t have a power source.
“These trackers can be attached to anything — toolboxes, parcels, pallets — and give operators peace of mind knowing where their equipment is and how long it’s been in use,” Marques added.
AI Dash Cams: From Compliance to Coaching
Alongside the StarTag range, Netstar drew strong attention to its AI dash camera solutions, designed to improve driver safety and compliance while supporting proactive coaching programs.
“The AI dash cam has been a real turning point for us,” Marques said. “Traditional GPS tracking was about ‘where is my vehicle,’ but now we’re giving customers context through video — understanding driver behaviour, fatigue, and risk in real time.”
The new camera systems feature advanced driver-assistance capabilities such as lane departure warnings, distraction detection, and event-triggered recording, all integrated with Netstar’s cloud platform for easy review and reporting.
Fleet Managers can use video data not only to enhance safety but also to exonerate drivers in the event of false claims and to reward safe driving behaviours — turning telematics from a compliance tool into a performance management asset.
A Smarter, Safer Future for Fleets
Netstar’s Mobility Live showcase reflected a clear shift in the industry: combining traditional telematics with video, data analytics, and automation to deliver greater insight and efficiency.
As Marques summed it up, “We’re seeing companies move beyond just GPS tracking. They’re embedding technology into their driver policies and safety programs — and tools like StarTag and our AI cameras make that transformation easy.”
- Fleet Jobs Paying More as EV and Compliance Skills Reshape the Market
Fleet management salaries in Australia and New Zealand are shifting as employers compete for people with skills in electrification, compliance, data analysis and supplier management. Current job ads across SEEK, LinkedIn, Indeed and Glassdoor show strong demand for traditional fleet management roles, but also growing opportunities in EV charging, telematics, sustainability and connected vehicle technology. - Trip planning is a safety decisionTrip planning has traditionally been viewed as an operational task—focused on efficiency, scheduling, and service delivery. But new research from the NRMA reinforces a different reality: how and when a journey is planned can have a direct impact on driver safety. Fatigue-related crashes are rising across Australia, and the evidence suggests many of the contributing
- Supply returns for new RAV4 as retail demand fills gap left by fleet buyersThe arrival of the sixth-generation Toyota RAV4 marks the end of a planned runout period that slowed sales earlier in 2026, with Toyota now expecting strong supply in the second half of the year to push the model back into the number one sales position nationally. The temporary dip in sales was driven by the transition between
- Production delays puts government fleet RAV4 orders on hold — planning becomes the priorityFor many government fleets, the launch of the new Toyota RAV4 has created an unusual procurement situation. The vehicle is available. Demand is strong. Supply is improving. But orders are on hold. Not because of safety concerns or performance issues — but because of timing. The absence of a confirmed five-star rating from ANCAP means many government fleets
- Electric Car Discount extended — and what the Treasury review means for fleetsThe Federal Government has confirmed the Electric Car Discount will continue unchanged until April 2027, followed by a phased transition — a decision welcomed by NALSPA as a win for household budgets, energy security and Australia’s emissions reduction goals. The Federal Government has announced the Electric Car Discount (ECD) — Australia’s FBT exemption on eligible
