As a business operating in many different segments, Allied Integrated Management needed signage designs for their fleet of vehicles that made them highly visible, connected them as a unified business and communicated their innovative and customised solutions.
Allied worked with Sign Up Fleet to help bring their vision to life. Working on a minimal budget, the team at Sign Up Fleet developed a cost effective solution that delivered mesmerising designs across all Allied business divisions which leaves a lasting impression on Allied customers and staff.
“Vehicle branding is a key part of our advertising budget because we operate in high traffic sites,” says Amer Awad, CEO at Allied Integrated Management. “Our customers need to know we’re onsite providing the services and we need to be visible for safety reasons. It’s also worked as word of mouth advertising for new customers which has been a great return on the investment.”
Allied provides a range of services including security, facilities management, pest control, traffic management and civil management. Their clients are large multi-nationals, government agencies and local business that expect reliable service, transparency and honesty.
Awad believes it’s the little things that make a business successful and Sign Up Fleet have been a great supplier for many reasons.
“The design team led by Brooke was able to convert our vision into a reality and every vehicle looks like a work of art,” explains Awad. “She is very professional with a laid back approach that allowed us to explore different ideas before she helped us agree on designs that met all of our requirements.”
“It wasn’t just about price. We wanted great service and quality materials that would last the life of the vehicle. I knew the owner of the business was involved in the daily operations which ensures a high level of service from the entire Sign Up Fleet team.”
“When you have one vehicle, a small error with the installation doesn’t get noticed. When you have a fleet parked next to each other every part of the installation needs to be perfect. We relied on Sign Up Fleet for this level of precision that only comes from specialising in vehicle signage.”
Specialist Designers that only work on vehicle graphics make a huge difference to the final solution and customer experience according to Steve Holden, General Manager at Sign Up Fleet.
“It’s a level of understanding about the way the vinyl will work around the vehicle’s panels and recesses that only comes with years of experience. It’s very different to working on a flat canvas and the Designer needs to consider where the main graphic elements are placed working around door handles, windows and corners.” says Holden.
“Our Designers understand the materials, the production process and nuances of the installation process in effect working backwards to create designs that will achieve the best installed result for each vehicle type.”
Like every purchase you make for your fleet, a supplier for signage needs to be a business partner. Even if you have an existing design, they should have in-depth knowledge and good processes to manage fleet signage rollouts and a focus on vehicles (not a general signage business) to help you maximise the value of your mobile billboards.