Fleet technology provider Microlise has appointed Patrick Viney as Regional Sales Director – APAC, as the company looks to expand its presence across Australia and New Zealand and help transport operators improve safety, compliance and efficiency.
Viney brings more than 30 years of enterprise sales and leadership experience across technology, telecommunications, retail, supply chain and logistics.
His career includes senior positions with Telstra Enterprise, NTT Australia and JDA Software (now Blue Yonder), along with experience on the customer side of the business at Woolworths.
The appointment comes as fleet operators face increasing pressure to manage operating costs, improve vehicle safety, meet compliance obligations and demonstrate measurable returns from technology investments.
Focus on practical fleet outcomes
In his new role, Viney will lead Microlise’s regional sales strategy, strengthening relationships with existing customers while identifying opportunities in new markets.
Initial priorities include building on the company’s established presence in grocery, retail and fast-moving consumer goods (FMCG), while expanding into wholesale, chilled logistics and other large-fleet sectors.
Viney said the opportunity to deliver practical improvements for transport operators was a major attraction.
“Microlise has a strong foundation in APAC, established customer relationships and significant potential to grow. What attracted me was the opportunity to contribute to a business focused on making transport safer and more sustainable. Safer transport is not a cost, it’s fundamental to running a better business.”
His approach will focus on demonstrating how fleet technology can deliver measurable improvements rather than simply adding more systems to an operator’s business.
“Sustainable growth comes from solving real customer challenges and creating value, rather than simply pursuing transactions,” Viney said.
Growing demand for fleet technology
Microlise provides fleet management and Internet of Things (IoT) solutions designed to improve operational visibility, reduce costs, increase safety and support emissions reduction.
For Australian fleet managers, the appointment reflects the growing importance of technology providers that can demonstrate tangible operational benefits.
As organisations look for ways to improve fleet utilisation, manage compliance and reduce operating costs, the ability to turn vehicle data into meaningful business outcomes is becoming an increasingly important part of fleet management.
