Novated Lease Australia (NLA) has announced a strategic partnership with BYD and premium brand DENZA, with the agreement designed to integrate novated leasing more closely into the vehicle purchasing process.
The partnership covers customer acquisition, dealer enablement and vehicle sales, connecting BYD and DENZA customers with NLA’s leasing platform while giving dealerships greater support to discuss novated leasing with buyers.
It reflects the growing importance of salary packaging in the Australian new vehicle market, particularly as more employees consider novated leasing when comparing the cost of purchasing and running a new car.
NLA CEO Bevan Guest said making the process easier for customers was central to the partnership.
“Novated leasing is one of the few benefits that puts real money back in people’s pockets, but only if the experience is good enough that people actually use it,” Guest said.
“Bringing that to BYD customers means more Australians can make the switch to electric without the process getting in the way.”
Bringing the lease conversation into the showroom
One of the key elements of the partnership will be dealer enablement.
Traditionally, novated leasing can sit separately from the dealership sales process. A customer may choose a vehicle before contacting a leasing provider, checking employer eligibility and working through salary packaging arrangements.
NLA will provide BYD dealerships with tools and support to have those conversations earlier in the buying journey.
That could make the process simpler for employees while also helping dealers understand when novated leasing may be an appropriate purchasing pathway.
For employers, it may also reduce some of the friction created when employees, dealers, leasing providers and payroll teams are all working through different stages of the transaction.
BYD Australia General Manager Wing You said NLA’s technology and customer focus were important factors in the partnership.
“We are partnering with Novated Lease Australia because its customer-centric culture and tech-forward platform closely aligns with BYD’s values,” You said.
“NLA’s track record in digital execution ensures that financing a BYD or DENZA is as effortless, intuitive and rewarding as driving one.”
Digital integration becomes part of the sales journey
NLA will also integrate into BYD’s digital customer ecosystem, allowing eligible customers to progress their novated lease through the BYD platform.
This gives buyers an opportunity to assess the cost of a vehicle under a novated lease earlier in the purchasing process rather than treating salary packaging as something to organise after a deal has been negotiated.
For fleet and procurement professionals, the development is another example of how retail vehicle sales, fleet management and employee benefits are becoming increasingly interconnected.
Employees may not drive traditional company-owned vehicles, but many organisations are now supporting novated leasing programs as part of their broader remuneration and employee benefits strategies.
That means Fleet Managers, HR teams and payroll departments are often being drawn into vehicle decisions that would previously have remained outside the fleet function.
BYD demand continues to grow through novated leasing
NLA says its BYD lease orders have increased 62 per cent over the past 12 months.
The increase comes as BYD continues to broaden its Australian vehicle range, giving customers a growing choice of battery electric and plug-in hybrid models across different segments and price points.
For NLA, the partnership provides access to a rapidly expanding automotive brand at a time when novated leasing is becoming a more significant vehicle acquisition channel.
The company says it is onboarding hundreds of new employers each month and has accumulated more than 3,500 five-star customer reviews.
For BYD and DENZA, the agreement provides another pathway to reach employees who are increasingly comparing vehicles on monthly running costs and total ownership costs rather than purchase price alone.
The partnership also shows how manufacturers are beginning to treat novated leasing as part of the mainstream vehicle sales process.
Rather than sitting outside the dealership transaction, salary packaging is increasingly being incorporated into the way vehicles are marketed, compared and purchased.
For Fleet Managers and employers, that means novated leasing is likely to become an increasingly important part of the broader fleet and employee mobility conversation.
