Last week General Motors announced a major step in redefining personal mobility in Australia with the official launch of a new car-sharing platform – Maven.
Maven Gig is a game-changing enabler for the sharing economy, offering ride-hailing drivers access to Holden vehicles for an all-inclusive and transparent weekly rate. From as little as $215 per week, drivers can plug straight into the rapidly rising gig economy and choose where and when they work across existing platforms such as ride-sharing and food delivery services like UberX and UberEats.
Currently available in Melbourne and Sydney, Maven Gig offers driver-partners access to a range of Holden vehicles so they can get on the road quickly and drive worry-free. Gig follows the successful introduction of Maven Campus, a pilot program running since 2016 at GM Holden Headquarters in Port Melbourne to test car-sharing technology, member usage and behaviours.
Rattray-Wood said, “GM Holden is always looking for ways to evolve and respond to the changing needs of the Australian market. We’re excited to unveil the latest innovative form of mobility services direct from our parent company, General Motors, in the US. Maven is building a platform for the future of mobility for people and for business, tapping into the fast-growing sharing economy. The launch of Maven in Australia is a great example of our ability to leverage the global leadership of General Motors in the area of urban mobility.
“We’re very happy with the success of Maven Gig and Campus so far, we’ve hit a sweet spot in the market and our customers are telling us just that. It’s particularly great to be able to help and engage with young Australians under 30 from diverse cultural backgrounds. However, this is also just the start for Maven and helping shape the next-generation of personal mobility. Maven, and GM Holden, is assessing and testing a range of different programs and options.
We’re examining not just the expansion of Maven Gig to other cities in Australia but also how we can potentially bring this technology and opportunity to the wider public. Watch this space.”
Maven Gig Key Data:
- Now live in Melbourne and Sydney
- More than 350 members
- 37% are 30 or younger
- 50% are foreign nationality
- More than 250 cars on the road
- More than two million kilometres driven
- Holden Astra, Trax and Captiva available
Maven Campus Key Data:
- Open to all GM Holden Port Melbourne and Dandenong employees
- 100,000 hours driven in Maven Campus vehicles
- 500 members
- 4,400 bookings
- Broad range of Holden vehicles available to rent
