Mazda has unveiled a new fleet sales program designed to meet the needs of businesses and organisations across Australia, extending its reach beyond traditional fleet customers to provide tailored solutions for every sector.
The program is available across Mazda’s entire range – from passenger cars and SUVs to the BT-50 ute – and introduces a structured approach that supports four distinct buyer categories:
- Retail fleet (ABN buyers): For small organisations running fewer than 10 vehicles. Fleet pricing is available on BT-50 models.
- Large fleet: For businesses operating 11 to 49 vehicles under an approved Mazda Fleet number, with access to the full Mazda passenger, SUV, and BT-50 lineup.
- Corporate fleet: A new tier catering to ASX-listed companies and large organisations running fleets of 50 vehicles or more.
- Government and Not-for-Profits (NFPs): A continuing priority for Mazda, particularly in areas where vehicles serve first responders, emergency services, and community organisations.
Backed by Nationwide Dealer Network
Fleet customers will benefit from a five-year manufacturer-backed warranty and servicing support delivered through Mazda’s national dealer network. To ensure a seamless experience, a dedicated Business Development Manager is located in each state, assisting with tailored vehicle inventory, quick access to stock, and ongoing program support.
Strong Growth Since 2023
Mazda Australia Director of Sales and Marketing, Jarrod Gieschen, highlighted the success of the existing Large Fleet Program as the foundation for this expanded offering.
“Since launching our Large Fleet Program in 2023, we’ve seen a huge increase in its popularity, attracting major partners including Ausgrid, Hertz, Telstra and Burbank,” he said.
“This latest expansion for 2025 and beyond is the first time we’ve offered such a wide-reaching and impactful fleet program, proving that our entire Mazda range is fit for purpose for a great number of SMEs, corporate entities, and just as importantly, the government and NFP sectors where our vehicles can really make a big impact in the community”.
