This new automotive video/podcast series was launched earlier in the year. In this episode Mark Palavestra and John Sinclair talk to Stephen Short about the rental car industry. Short has worked in senior fleet roles for Hertz and Thrifty so he understands the dynamics and challenges of rental cars. He also spent some time at GM Holden and Dasfleet
With rental being a key market for automotive, Short lifts the bonnet and reveals the engine of the car rental business to discuss corporate vs franchisee operations, buybacks vs vehicles at risk, and what rental companies expect from OEM’s and dealers.
Mark and John also analyse the impacts of COVID the rental business, including the opportunities, for viewers that rely on car rental companies for sales.