Subaru Australia has appointed Scott Lawrence as General Manager, following the promotion of former manager Blair Read to Managing Director of Distribution Business for the firm’s parent company Inchcape Australasia.
Reporting directly to Mr Read, Mr Lawrence is tasked with driving the strategic and operational advancement of Subaru Australia as he guides the brand into the future.
Mr Lawrence first joined Subaru Australia as a participant of its graduate program, taking part in a multi-year rotational program that provided him with a strong understanding of all aspects of the brand’s business operations.
In the decade since, Mr Lawrence built his career in the sales, operations and retailer management areas of the business, first taking on the role as Business Manager, before progressing to NSW State Manager and subsequently, National Sales and Operations Manager.
Since 2020, Mr Lawrence has held the role of National Sales Manager, Subaru Australia, where he has been instrumental in driving growth and fostering enduring partnerships across the Subaru Retail Network. Subaru Australia says it will appoint a new National Sales Manager in due course.
“I am honoured to join the esteemed leaders who have guided Subaru Australia, particularly at this exciting time for the brand,” Mr Lawrence said.
“With the dedicated support of our valued partners across the Subaru Retail Network, for over half a century Subaru has held a special place in the hearts and driveways of many Australian families.
“The strong partnerships we continue to forge across the Retail network are built on a shared purpose of delivering an exceptional experience for our customers and supporting even more Subaru owners as they embark on their adventures throughout Australia.
“As we enter a new era following the celebration of Subaru Australia’s 50th anniversary last year, I look forward to embracing the opportunities that are on the horizon while respecting the rich history that has built the brand we are today.”
