Here’s a great video to watch, or listen to as a podcast on Spotify, during your summer holidays. Mark Palavestra and John Sinclair interviewed Marc Sibbald, Sales Director at Hankook Tyre Australia, to find out how the tyre industry works in Australia.
They covered a range of topics including market size, promotions and digital disruption, plus tips on how to get the most mileage from your tyres.
It’s very informative and provides a great insight into an area of the automotive industry that most people don’t think about too much. Hopefully by the end of the podcast you’ll understand that tyres aren’t just ’round and black with a hole in the middle’.
