Bridgestone, a global tyre manufacturer and local retailer with over 300 BSelect franchised stores, has purchased mobile automotive service provider Lube Mobile.
Lube Mobile will continue to operate under its own brand, as an independent business unit of Bridgestone. It will provide Bridgestone instant access to more customers through 200+ mobile servicing vans and approximately 20 mobile tyre fitting vans. It’s unclear how Bridgestone will manage the conflicts between the existing bricks and mortar franchise model and the new company owned mobile operation.
Lube Mobile was founded in 1982 and has grown to become one of the most recognisable and iconic Australian mobile mechanical service providers, built on the principle of providing cost-effective, hassle free servicing to customers.
According to Lube Mobile CEO, David Sayer, the deal with Bridgestone ensures that Lube Mobile remains in safe hands in the future.
“Lube Mobile and Bridgestone are both industry leaders, automotive icons and share many of the same values,” Mr Sayer said
“We are excited to become part of this professional, iconic, globally recognised group who share our commitment to customer service and innovative mobile solutions.
“I am confident that Lube Mobile will continue to grow under Bridgestone’s ownership and remain Australia’s favourite mobile mechanical service provider.”
Bridgestone has the largest market share of all tyre brands in Australia that was built on a history of local manufacturing and OE supply to Holden. It operates a number of company owned stores focused on truck tyres, as well as the franchised Bridgestone Select and licensed Bridgestone Service Centre locations throughout the country.
“We’re excited by the purchase of Lube Mobile. The company has a proven track record, a sound reputation for its auto service offerings, and is complementary to our business,” said Bridgestone Australia & New Zealand Managing Director, Stephen Roche.
“There is a strong alignment between Lube Mobile’s business model and Bridgestone’s global focus on enhancing mobility solutions. That’s why Bridgestone’s acquisition of Lube Mobile will strengthen both businesses, and ultimately, benefit our customers.
Lube Mobile will continue to operate under its own brand, as an independent business unit of Bridgestone. It will provide Bridgestone instant access to more customers through 200+ mobile servicing vans and approximately 20 mobile tyre fitting vans. It’s unclear how Bridgestone will manage the conflicts between the existing bricks and mortar franchise model and the new company owned mobile operation.
