Toyota displayed the RAV4 (Recreational Active Vehicle with 4-wheel drive) concept car at the 1989 Tokyo Motor Show which wowed the public and encouraged Toyota to green light the car’s development in 1991. From the launch it 1994, it has been a sales success for Toyota and is credited with launching the wave of compact crossover Sports Utility Vehicle (SUV) that had more cargo room that a sedan, an increased ride height for better visibility, the option of an All-wheel Drive (AWD) powertrain, and a promise of freedom.
First generation, 1994 – 2000
The first generation was launched in 1994 was originally offered as a three door and later the five door version was introduced. Toyota’s designers created a bold, fun new look for the original RAV4, breaking with convention by giving it eye-catching curves and unique lines. A rear mounted spare wheel hinted at the RAV4’s off-road capabilities but the fresh new style was well suited to both rural and urban settings.
Second generation, 2000 – 2006
A new millennium brought a second generation RAV4, developed with the benefit of experience gained from its ground-breaking introduction. A new platform, new suspension and full-time AWD created an energetic but comfortable ride both on road and off while interior comfort was enhanced by a more premium feel. The second generation RAV4 enjoyed success in Australia, where it became the best-selling SUV in the country in 2001, overtaking its rival the Honda CR-V for the first time.
Third generation, 2006 – 2012
For its third generation, the RAV4 grew and evolved, taking on a new, more sophisticated appearance. The new RAV4 became exclusively a five-door vehicle, reflecting changes in customer preferences and requirements. Based on an all-new platform for its third generation, the new model measured 19 cm longer overall. The 3.5 litre 200kW V6 engine also became an option in Australia.
Fourth generation, 2013 – 2018
The fourth generation RAV4 saw a standard wheelbase for the vehicle globally and the vehicle’s length grew again, by 23.5 cm, which contributed to 47 per cent more luggage room compared to its predecessor. All-new suspension was designed to enhance ride comfort and driver engagement without sacrificing stability. A notable design feature was the removal of the tailgate-mounted spare tyre to make way for a lifting tailgate.
In Australia the RAV4 was only offered in 2.0- and 2.5-litre four-cylinder petrol, and 2.0- and 2.2-litre turbo-diesels. In other markets a full hybrid electric version, Toyota’s first hybrid compact SUV, was launched.
Fifth generation, 2018 to date
Toyota’s fifth-generation RAV4 was launched in Australia in 2019 with the highly anticipated 2.5L hybrid powertrain. The RAV4 made hybrids cool in Australia with demand outstripping supply for several years. It provided Australian fleet and novated lease buyers with a fuel-efficient yet powerful alternative to traditional internal combustion engines. Apple CarPlay and Android Auto was also added which was a significant enhancement to the infotainment systems.
In 2024 the Toyota RAV4 became the top selling model in Australia for the first time.
