Australia’s novated leasing and salary packaging market has entered a new chapter with the integration of Fleet Network and beCarWise into the Paywise brand. This strategic move enhances Paywise’s ability to deliver seamless, value-driven solutions to more than 35,000 members across the country.
A Stronger, Unified Brand
Following COG Financial Services’ acquisition of Paywise through its novated leasing subsidiary, Fleet Network, in 2023, the decision to merge these well-established brands under Paywise marks a natural progression. The result is a unified approach that brings together decades of expertise in salary packaging and novated leasing under one trusted name.
“Paywise has significant expertise in offering salary packaging solutions across all industry sectors, from everyday expenses to remote area living costs. Fleet Network and beCarWise are leaders in novated leasing,” said Frank Agostino, CEO of Paywise. “The integration of the three brands is a natural progression, with the aim to redefine the customer experience through a unified approach.”
This transformation reinforces Paywise’s commitment to delivering excellence, with the same personalised service and fast response times that clients have come to expect—such as the ability to speak to a representative within 40 seconds.
Making Salary Packaging and Novated Leasing Simple
Salary packaging and novated leasing are powerful tools that allow employees to maximise their income by reducing taxable earnings. With extensive experience across the private and public sectors—including government, education, healthcare, mining, and finance—Paywise ensures customers have access to tailored solutions that meet their specific needs.
The integration of Fleet Network and beCarWise enhances Paywise’s capability to support a diverse range of clients, from individuals seeking salary packaging benefits to businesses wanting to offer competitive employee benefits. Whether it’s leasing a new electric vehicle or packaging living expenses, Paywise is positioned to make the process easy and accessible for everyone.
Expanding in the Electric Vehicle Sector
As Australia shifts towards a more sustainable transport future, Paywise is well-placed to assist clients in making the transition to electric vehicles (EVs). With novated leasing playing a crucial role in EV adoption, the company’s expanded capacity means more customers can take advantage of tax benefits while contributing to a greener future.
COG Financial Services CEO Andrew Bennett highlighted the importance of this evolution:
“Through the Paywise, Fleet Network, and beCarWise brands, we have grown our capacity to service novated leases and salary packaging products to government and private sector customers around Australia. The unification of the three brands under one umbrella makes sense for COG, strategically, and will allow us to continue to grow in key areas such as the rapidly growing electric vehicle sector.”
A Brand Built on Trust and Integrity
Paywise’s rebrand is more than just a name change—it represents a commitment to innovation, trust, and superior customer service. The new brand incorporates elements from Fleet Network and beCarWise, maintaining the heritage of these respected companies while forging a modern, dynamic identity.
Beyond financial services, Paywise upholds strong Environmental, Social, and Governance (ESG) principles. From its ‘Greenfleet promise’ to reducing plastic waste and supporting community initiatives like the Ruben Centre in Nairobi, Paywise is dedicated to making a positive impact beyond business.
With a national presence and a reputation for excellence, Paywise continues to lead the way in salary packaging and novated leasing, helping employees and businesses unlock financial benefits with confidence.
For more information, visit www.paywise.com.au.
