Earlier this year MG Motor launched national fleet pricing on their range of petrol and electric vehicles as a signal to Fleet Managers and leasing companies that they are serious about fleet business.
This makes sense considering business, government and rental buyers have purchased 45% of all new cars so far in 2023.
While offering fleet buyers a structured discount isn’t a new idea, including discounts for electric vehicles is a strong indication that MG plans to leverage their strength in zero emission vehicles. And as a local market tactic in response to government policy, the fleet discount on EVs also applies to novated lease purchases.
The timing is perfect because the MG4 electric small hatchback is being launched in August with a retail List Price of less than $40,000 on the Excite base model.
Fleet procurement officers will be keen to see the fleet price on the Excite which comes with a 51kW/h battery, capable of receiving a DC fast charge of 80kW, and a range of 350km. Though many fleets will be interested in the Excite long range model with a 64kW/h battery that has a range of 450km and can accept DC charging up to 140kW.
With inflation and supply chain pressures driving up the price of popular fleet vehicles, procurement teams are looking for more value which has forced Fleet Managers to evaluate different brands and models that meet their criteria for safety, technology, service costs and warranty.
As a result of these changes to market conditions, MG vehicles are being found in more corporate carparks with high driver acceptance because of the popularity with private buyers that have made it a top 10 new car brand.
The introduction of a stable and consistent fleet pricing schedule provides certainty to fleet buyers that work on annual replacement programs. It’s also a stage in the maturity cycle of a brand in the local market which traditionally starts by chasing volume with big discounts and eventually transitions into a mix of profitable retail and corporate fleet business.
Dedicated fleet pricing is also important to combat the continuous cycle of retail promotions used by manufacturers to drive sales throughout the year. It’s been absent in recent years due to supply chain constraints but is returning in 2023 and will increase with softening retail demand.
For more information on the fleet pricing available from MG Motor Australia, contact the fleet team via their website.
