Here’s a great video to watch, or listen to as a podcast on Spotify, during your summer holidays. In this episode of Talking Automotive with Mark and John, they look at keeping the marketing flame alive in a pandemic with guest Karl Winther.
Karl has had a career in marketing at Myer, Officeworks and Australia Post. Together with Karl, they explore what marketing principles could be applied to automotive manufacturers and dealerships that have been impacted by COVID based on learning from previous recessions.
They deep dive into the costs of hibernation and the need to “keep the marketing flame alive”. Karl offers perspectives on the benefits of maintaining a share of advertising voice and brand-building through marketing and we discuss how car dealers and car manufacturers can achieve effective reach with reduced resources in these times.
