Mitsubishi Motors today announced that Turia Pitt will be a new ambassador for the brand in Australia.
As a Mitsubishi Motors Ambassador, Turia Pitt will drive some of the latest Mitsubishi models. She is currently driving the new Outlander Exceed (2020).
Mitsubishi’s partnership with Turia is designed to strengthen brand awareness and engagement opportunities, and will help to market Mitsubishi’s range of progressive and adventurous vehicles to a wider audience across multiple buyer demographics.
“Mitsubishi is proud to partner with one of Australia’s most inspirational and resilient women. Turia shares our passion for outdoor adventure – she is a natural fit for our range of 4WD and SUV vehicles,” said Karen Bradley, Senior Marketing Manager for Mitsubishi Motors.
“Mitsubishi’s range is family focused, and I love that their cars can help Australians get out on the road and achieve their ambitions. My personal experience is a testament to the fact that a big ambition and a positive mindset is the key to living an incredible life, so when the team at Mitsubishi invited me to be their new ambassador, I said ‘yes please’.
“Through this partnership I’m looking forward to learning more about how Mitsubishi can keep my growing family on-the-move, visiting more new places across the country in cars that are built to suit the terrain. I’m also excited to see what we can do together—to inspire more people to have the confidence and self-belief to achieve the things in life that matter to them.”
