Fleet News Group reached out to leading industry figures to gain insight into the key trends that will shape fleet management in 2025. With supply chain disruptions easing, the focus is shifting toward efficiency, sustainability, and data-driven decision-making. As fleet managers prepare for the new challenges ahead, the voices of industry leaders provide critical guidance.
Supply Chain Stability and Market Adjustments
The automotive industry has undergone a major transformation over the past few years, with supply chain disruptions previously causing long wait times and price surges. In 2024, vehicle supply started to normalise, and in 2025, industry experts expect a more stable market. However, this stability does not mean smooth sailing for fleet managers.
Chris Noone, CEO at Carly, pointed out a significant shift: “Supply is normalising, and BEVs are faltering, prompting OEMs and dealers to drop their pants on oversupply of some models.” This overstocking could lead to price reductions and better purchasing opportunities for fleets, but it also signals an evolving landscape where decision-making must be agile.
Andy Mulcaster, Chief Commercial Officer at SG Fleet, echoed this sentiment: “The freeing up of vehicle supply helped total volumes in 2024. We don’t expect 2025 volumes to top 2024.” While improved supply means greater availability, it also implies that fleets must refine their procurement strategies to maximise value.
The influx of Chinese domestic OEMs is another significant shift. Mike Costello, Corporate Affairs Manager at Cox Automotive, noted: “Chinese brands accounted for over 140,000 sales in 2024, securing a 12% market share. In 2025, this figure could approach 20%.” With more affordable and technologically advanced options available, fleet managers will need to re-evaluate their brand preferences and consider new entrants in the market.
Data and AI to Enhance Decision-Making
Data analytics and artificial intelligence (AI) are moving beyond buzzwords to deliver real operational benefits in fleet management. Rohan Martin, CEO at NALSPA, noted: “2024 was about discussing what AI is and does, but in 2025, the conversation will shift to how it improves decision-making.”
AI-powered tools will help fleet managers optimise vehicle usage, reduce costs, and enhance compliance efforts. Whether through predictive analytics for maintenance or real-time monitoring of vehicle efficiency, the role of data will be pivotal in 2025. However, effective utilisation remains a challenge.
Jules Snow, Head of Connected Vehicle Services at Intelematics, stated: “Safety will be a strong focus in 2025, with telematics and eCall technology ensuring vehicles are roadworthy before they’re driven.” The integration of AI-driven safety technologies will assist fleet managers in mitigating risks and improving compliance.
Fleet Managers’ Key Priorities in 2025
1. Safety and Compliance
Safety remains a core priority. Workplace health and safety considerations are increasingly shaping fleet strategies, and new compliance regulations demand higher accountability from organisations.
Jules Snow explained: “We will see greater use of live vehicle data with the aim of ensuring vehicles are properly serviced and maintained, minimising breakdown events.” Technologies like telematics and predictive maintenance will be vital in keeping fleets operational and cost-efficient.
2. Sustainability and Carbon Reporting
Sustainability has transitioned from a niche concern to a central fleet management focus. Frank Agostino, CEO at Paywise, urged fleet managers to “leverage EV adoption to meet carbon reduction goals and comply with new reporting requirements.”
While EV adoption is growing, some fleet operators are still hesitant due to infrastructure concerns. According to Andy Mulcaster, “Sustainability and the management of environmental impacts are increasingly on the agenda for our customers, and fleets are now seen as a potential positive swing factor in that regard.”
3. Cost and Operational Efficiency
Managing costs is a perpetual challenge for fleet managers.
Giles Belcher, Chief Commercial Officer at MG Motor Australia, advised fleet managers to focus on “whole-of-life cost, dealer network coverage, and parts availability” when making purchasing decisions.
Fleet optimisation strategies, including better asset utilisation, leveraging AI-driven data insights, and predictive maintenance, will be crucial to cost control.
The Future of Fleet Procurement
With market adjustments, supply chain stability, and an increased focus on data-driven management, fleet procurement strategies are evolving. Mike Costello suggested that “as new vehicle discounts become more prevalent due to improved supply and flat private demand, new car fleet pricing should be quite attractive this year.”
Fleet managers will need to balance long-term investment in new technologies with short-term cost management strategies. Chris Forbes, General Manager Fleet at Kia Australia, believes that “introducing BEVs into fleets, even if it’s just a trial, will help businesses take advantage of the Federal Government FBT exemption on BEV technology.”
Conclusion
Fleet management in 2025 will be shaped by a mix of stabilising vehicle supply, evolving sustainability policies, and the increasing role of data-driven decision-making. As fleet managers navigate these changes, they must remain agile, leveraging AI and predictive analytics while maintaining a focus on safety, cost-efficiency, and compliance.
With insights from industry leaders, it is clear that 2025 will be a year of transformation rather than revolution. The transition towards more sustainable and technology-driven fleet management is well underway, and those who adapt quickly will gain a competitive edge in an increasingly complex industry.
