Tesla is heating up the Australian novated leasing market with a new $3,500 incentive aimed at boosting sales of select Model 3 variants. Available for orders placed by 24 March and delivered by 31 March, this offer applies to eligible new Model 3 purchases financed through approved novated lease providers.
This promotion is tailored for buyers benefiting from the Fringe Benefits Tax (FBT) exemption on electric vehicles, making it a savvy move for both Tesla and fleet buyers. Unlike deep discounting strategies employed by some EV manufacturers, this offer maintains market stability by encouraging uptake without devaluing the brand or its vehicles.
Tesla appears to have matured in its approach to the Australian market, recognising the importance of consistent pricing. By avoiding drastic price fluctuations, the company protects the long-term resale value of its vehicles. This is crucial for novated lease buyers and fleet managers who prioritise residual value when making purchasing decisions.
The strategy also benefits current Tesla owners. Consistent pricing ensures that vehicles retain strong resale value, providing peace of mind when the time comes to trade up or switch to a new model. For potential buyers, this pricing approach reduces perceived risk, making Tesla a more attractive choice for fleets and individuals alike.
This initiative highlights Tesla’s ability to innovate in ways that benefit its customers and the broader EV market. By leveraging targeted offers like the novated lease incentive, Tesla balances demand, supports sustainable vehicle ownership, and strengthens its position in the competitive Australian EV landscape.
With the deadline fast approaching, this offer is not only a great opportunity for novated lease buyers but also a smart step forward for Tesla in maintaining its brand value while moving stock efficiently.
