Last year there was a record number of new cars delivered (1,220,607 units) and the changes in the market provided an indication of the significant shifts expected over the next few years. While the headline number indicated a blockbuster result, the increase wasn’t evenly spread across every car manufacturer.
Some brands were dealing with model changeovers, others we working through supply and mix challenges, and most were trying to battle the market leader as Toyota pulled the trigger on a hybrid assault with it’s popular models (RAV4, Corolla and Camry).
Here’s the list of winners and losers from the 2024 new car sales battle.
Losers
| Brand | 2023 Sales | 2024 Sales | Decline |
| Tesla | 46,120 | 38,347 | 7,773 |
| MG | 58,346 | 50,592 | 7,754 |
| Volkswagen | 43,821 | 36,480 | 7,341 |
| Subaru | 46,114 | 40,604 | 5,510 |
| LDV | 21,298 | 16,022 | 5,276 |
| Mercedes-Benz | 24,315 | 19,989 | 4,326 |
| Mazda | 100,008 | 95,987 | 4,021 |
| Audi | 19,039 | 15,333 | 3,706 |
| Hyundai | 75,183 | 71,664 | 3,519 |
| Skoda | 7,999 | 5,015 | 2,984 |
Winners
| Brand | 2023 Sales | 2024 Sales | Increase |
| Toyota | 215,240 | 241,296 | 26,056 |
| Ford | 87,800 | 100,170 | 11,036 |
| Mitsubishi | 63,511 | 74,547 | 11,036 |
| BYD | 12,438 | 20,458 | 8,020 |
| Chery | 5,890 | 12,603 | 6,713 |
| GWM | 36,397 | 42,782 | 6,385 |
| Nissan | 39,376 | 45,284 | 5,908 |
| Kia | 76,120 | 81,787 | 5,667 |
| Suzuki | 17,078 | 21,278 | 4,200 |
| Isuzu Ute | 45,341 | 48,172 | 2,831 |
