– By Marc Sibbald –
Fleets, car dealers and businesses now have the opportunity to set their business apart from the competition with branded number plates from myPlates.
Having a branded plate for your business is like driving around with your very own mini-billboard 24/7. And if you have also invested in vehicle signage, branded plates provide another way to maxmise the return on your fleet assets.
It makes sense for dealers who traditionally used stickers on the rear window and number plate surrounds. These things can fade or break over time. Number plates stay with the vehicle for life.
Fleet management companies also see the benefit because after the three or five year lease term the number plate stays on the used vehicle when its sold as an ex-fleet car.
“sgfleet were the very first fleet organisation to partner with myPlates and are still very pleased with the benefits the sgfleet number plate provides their clients and drivers” says Tony Cittadino from myPlates.
“The availability to pre-allocate the plate to the vehicle allows sgfleet to order the fuel card sooner than usual and in many cases have the fuel card produced prior to delivery of the vehicle. This has helped sgfleet overcome one of the hardest challenges of the industry”.
An unexpected benefit for drivers and fleet management organisations has been the ease of recognition in dealership service departments. The branded number plate notifies the service advisor that they need to ring for a repair authorisation prior to commencing work. .
myPlates aren’t the first attempt by marketing managers at using number plates as a cheap way to create brand awareness. Arnotts used SAO-XXX for as the number plate on their company vehicles for many years. And Coca-Cola Amatil also used CC-XXXX on their fleet.
With improvements in printing and production techniques the branded number plates can now be designed specifically to match your brand in line with your companies brand style guides.
And it’s nice to know that myPlates is the authorised body by the NSW Government to issue a range of custom number plates for cars, light trucks, heavy vehicles, trailers and motorcycles. Plate Marketing Pty Ltd has partnered with the RMS (formerly known as the RTA) to manage the marketing and customer service of the myPlates business.
